B2B company looking to pack your calendars with predictable lead flow? This is for you.

**P.S. It is now April 2024. This was created in late 2022…. Before Clay.

This doc mainly speaks of outbound infrastructure and overall strategy — combining these insights with Clay is dangerous.

to re-iterate, no content below speaks of Clay. But it is everything in my current outbound workflow.

Enjoy.

P.S. Excuse the “slang”— this document was specifically for a 20-30 year old demographic. Thanks.**

First off.

The ACTUAL cold email is not the only factor in getting results.

It’s one of many.

→ Here are the main factors of a good campaign:

✅ Good offer with social proof (solves a big pain point.)

✅ Targeted landing page with VSL + great social proof.

✅ Domain volume x Lead quality x Effective scripts.

If this foundation is in play, and the target market has a HUGE pain point that your offer solves…